Galxe Starboard is a real-time insights dashboard that enables tracking of on-chain or community activity. It highlights social engagement and on-chain behavior through visual summaries and flexible filters. It helps users identify key contributors, monitor ecosystem dynamics, and uncover opportunities for deeper engagement.
More than a tracker, Galxe Starboard includes a goal-based campaign engine that gamifies growth. Projects can set objectives (e.g., Twitter activity, on-chain actions), rank participants on a transparent leaderboard, and reward top contributors, aligning incentives with measurable results.
Key Metrics at a Glance
The Key Metrics Panel delivers a high-level overview of community performance through five core indicators.
Aura Index - Combines all Aura Scores related to a specific topic or project across the network. A higher index indicates greater brand awareness.
Sentiment - Tracks the prevailing tone of community conversations, typically derived from replies, reactions, and comments.
Smart Posts - Highlights the volume of posts created by high-impact users.
All Posts - Total count of social posts mentioning or tagging the project.
Active Contributors - Number of unique users currently contributing to the conversation.
Understanding Aura
What is Aura?
Aura is a Web3 social influence credit scoring system that quantifies both the quality (endorsement by whom) and breadth (reach) of content dissemination, providing verifiable market resonance metrics for project teams.
The Aura Score reflects how extensively and credibly a user’s social content (e.g., a Twitter/X post) propagates across networks, including whose recognition it gains (e.g., KOLs, institutional investors). Higher propagation reach and endorsements from high-value community members correlate with a higher Aura Score.
Unlike traditional engagement metrics, Aura innovatively integrates:
Precision Influence Assessment: Aura evaluates not only dissemination breadth (reposts/views) but also depth of influence via the Account Value (AV) system (e.g., a KOL’s reshare triggers exponential Aura growth).
The Account Value (AV) represents the relative influence and activity level of a user.Anti-Manipulation Mechanisms: A dynamic damping factor suppresses fake account inflation, ensuring 1 KOL reshare > 100 low-value user interactions.
Why it matters
Web3 marketing struggles to quantify the true impact of content, with ad spend and airdrop rewards often untraceable to real value. This leads to rampant resource waste.
Industry Pain Points | Aura’s Solutions | Technical Implementation |
Fake engagement drains budgets | Value-weighted network filters low-quality users | Automated AV-based downranking of spam accounts |
Airdrops miss genuine contributors | Identifies high-Aura core propagators | Propagation path tracing + contribution quantification algorithms |
KOL influence remains opaque | Differentiates propagation weight by AV tiers | Markov chain-based network influence ranking |
Showcase:
Traditional metrics: 100K retweets (80% from bot accounts).
Aura: 20K valid engagements (including 15 from AV>500 KOLs).
How it’s computed
Aura is calculated based on a combination of factors, such as who promotes the content and promotion scale, which reflect both reach and quality of engagement. The system is designed to provide a fair and consistent measure of contributor influence across the network.
Difference between Aura Score and Aura Index
The Aura Index aggregates all Aura Scores for a specific topic/project across the network. A higher index signifies stronger brand awareness.
Aura Index Trend Card
The Aura Index aggregates all individual Aura Scores for a specific topic or project across the network. A higher index signifies stronger brand awareness and overall contributor impact.
Displayed as a dynamic graph, the Aura Index Trend Card helps teams track how community influence evolves over time, highlighting spikes in engagement, campaign momentum, or drops that may signal declining visibility.
Community Engagement Highlights
Followers Overview
Understand your reach with the Followers Overview card. It displays:
The total follower count on X
A breakdown of top contributors within your follower base. Helpful for identifying power users and amplifiers.
Trending Topics & Hot Posts
This section captures what's gaining traction:
Trending Topics - Keywords or hashtags on the rise within your community
Hot Posts - High-engagement posts that are shaping the conversation
Contributor Leaderboard
See who’s making waves. The Contributor Leaderboard ranks users based on:
Aura Score
Aura Change
Percentage change (+/- %) in Aura Score compared to the previous period
Toggling between timeframes (All-time, 1 Day, 7 Days, 30 Days) allows for monitoring performance trends and quickly identifying emerging contributors.
